At Marketo, one of our personas is “Molly the Marketer”.
Because you are creating a more personal profile, you can write content and create marketing programs that comes from an emotional place… Personas bring more of a human touch to your marketing.”
How do you start?
“To develop your personas you need to determine what their goals and attitudes are. You have to ask yourself, what do you they know? What do they respond to?” – Dayna Rothman
How do you get this information? Read full article on blog.marketo.com.
See on Scoop.it – Story Selling
Remember as you build personas, provide them with a title and/or function which you want to positively influence based on “how” your products/services will help them achieve their needs.
As with most B2B buying committees, you will likely need more than one title represented.
My recommendation, start with the typical titles in your B2B buy-sell cycles and work backwards as you map out the buyers journey. One of the most important aspects of personas is to have the correct needs by assoicated titles before spending too much time on the details. This would be a top down approach to creating personas by a product and/or service line you promote/sell.