“Writing is a scary task  for students because it is partly a single-minded activity that calls for a lot of serious thinking and partly due to the overarching focus that has being placed on teaching writing as product and not process.”

“Donald Murray, a writing theorist of grand calbire, is unequivocal on this, in his Write to Learn , Murray emphasizes the importance of teaching writing as a process.”

“Another way to get students engaged and motivated to write is through storytelling. Students are always excited to write about their own personal experiences and about stories that are part of their immediate environment.”

Read more: http://www.dougwoods.co.uk/curation/22-rules-of-story-telling-every-teacher-should-know-about-educational-technology-and-mobile-learning/

See on Scoop.it – Story Selling

Stories are the best vehicle for communicating your work.

“Everyone loves a good story, so why do so many scientists shy away from story-telling when discussing their work? Part of the problem could be that we think of stories as fiction, and story-telling as the art of drawing people into a fictional reality.”

“Not true. “The story is a vehicle for a message,” said Brian Lin, Senior Media Relations Specialist at the University of British Colombia, and communications strategist Andy Torr.” –  Catherine de Lange

Read full article on blogs.nature.com

See on Scoop.it – Story Selling

“From annoying pop-up ads to often completely irrelevant video pre-rolls, the clutter is causing consumers’ “BS meters,” as digital rock star Gary Vaynerchuk has called them, to become more sensitive and accurate than ever before.”

“So while the speed of technology is increasing, it’s interesting to note that one of the hottest trends in online marketing might just be the age-old art of story-telling.”

“What does this mean? To cut through the clutter, businesses need to stop annoying, and start telling stories.” – Lisa Ostrikoff

Read full article on The Gobe and Mail.

See on Scoop.it – Story Selling

“…the human brain has been on a slower evolutionary trajectory than the technology.”

“Stories are authentic human experiences. Stories leap frog the technology and bring us to the core of experience, as any good storyteller (transmedia or otherwise) knows.”

“There are several psychological reasons why stories are so powerful.

Pamela Rutledge, Ph.D.

Great stories succeed because they are able to capture the imagination of large or important audiences.

 …great stories are rarely aimed at everyone.

 …great stories agree with our world view. – Seth Godin