See on Scoop.it – Social Media B2B Marketing
“Social media is often undervalued in the world of business to business marketing. Learn how three companies bucked this trend and reaped the rewards – and why you should be doing the same”
“Let’s take a look at three different B2B organizations which have made successful use of social media.” by Julie Barsamian
Read more: http://www.bluefountainmedia.com/blog/3-ways-social-media-empowers-b2b-marketing/
The 3 companies discussed in the article are:
UPS – On Facebook and Twitter
Maersk Line – Facebook
SAP – Facebook, Twitter, YouTube and LinkedIn
Both UPS and SAP integrated social media with their traditional marketing activies providing a common look and feel across all platforms. In addition, utilizing all of the media created many times over.
One example is the TV ads were converted to video’s and posted appropriately on various sites. Allowing them to capture more exposure and greatly extend the life of each piece created.
The other thing both companies did was to use "verbs", not "nouns" to discuss their offerings in a story format. The content created was not "about it", it was "about what can be accomplished". The use of a story format around business needs resonates much more with prospects and customers.
Not every company can spend the type of money used on either of the above campaigns. Learn from and utilize those pieces of the programs which make sense in your own social media B2B marketing.
See on www.bluefountainmedia.com