A general audience survey can be helpful in providing guidance and discovering your audience on social media channels.
“Let’s look at some of the survey results with a bit of thought around each stat and how it applies to a B2B audience.” – Jeffrey L. Cohen
“Read full article on: socialmediab2b.com
See on Scoop.it – Social Media B2B Marketing
The reason I’ve scooped this page is to offer caution to this approach. Granted you can find huge %’s of people in numerous on line social sites.
Yet this is a top down approach and can easily lead to dead ends.
Try a bottoms up approach to confirm any top down observations.
1st – Are any of your existing “good” customers represented on any particular social sites.
2nd – Are they active in a business way on any of the social sites.
3rd – Is there a new type of customer profile you are after. If so, check off #1 and #2 for a generic profile by specific industry, market, and job titles.
NOTE: There are times it makes sense to go after a younger crowd for long term branding awareness and social marketing is an approach. However, this only works for very specific markets and/or product lines. Such as going after all college students because your products sweet spot is Grad students.