Which Social Channels Are Best For B2B Marketers?

“Your best strategy is to reverse engineer your social media marketing plan to  your business goals. You have finite time to reach the right prospects, so make  sure you’re targeting the communities where your customers are most likely to  engage.”

“As a B2B company, LinkedIn is a must. If you find that you want more social  activity, give the others a try.”

“Be sure that you are tracking your results so  that you can identify if you are getting the best return for the time that you  are investing.” – Daniel Vaczi

Read more at: http://www.adherecreative.com/blog/bid/144583/Which-Social-Media-Tools-Are-Best-for-B2B

See on Scoop.it – Social Media B2B Marketing

Ken Jondahl‘s insight:

I like Daniel’s advice to start with LinkedIn. Her 2nd choice of Facebook surprises me, pushing twitter to 3rd place in the B2B social choices.

She discusses how social media can help bridge the gab between Marketing conversations and the needs of decision makers during the buy-sell cycle. It would have been great to have some real live examples of “how to do this” with B2B products and services.

The various capabilities are covered around the various B2B uses on the social platforms from LinkedIn to Pinterest in the 6th spot. How you will use these in your company are not covered in this article.

For further ideas around LinkedIn, here are a few more articles.

Improve company pages: http://sco.lt/5N2QtN

Prospecting via LinkedIn: http://sco.lt/6eZG2j

Targeting Decision Makers: http://sco.lt/5YFaWv

Regardless which  B2B social platforms are chosen to support your marketing efforts. Start small, test, and revise. Social tools are abundant and inexpensive, the cost is in the time to manage. And don’t just follow the “social herd”, go where your customers hang out and discuss issues around similiar products and services to those you promote.