See on Scoop.it – Story Selling
“There’s a lot of buzz around the action of “storytelling.” It’s a trendy term.
“Some marketers hijack storytelling as the art nouveau of their work. I suppose that’s fine, but it still rings generic.”
“Nurses, we live storytelling. Our work is storytelling. The intimacy in the care we provide is like a Bob Dylan song because storytelling doesn’t have to be the feel-good, inspire-the-world marketing scheme. It’s a lived life.”
“Storytelling—good storytelling—encompasses the grit and the grime. It is the real, and yes, sometimes it is happy, but sometimes it’s about suffering and pain and a mixture of all those things.”
[The Storyteller, photo by Steve Evans]