See on Scoop.it – Story Selling

“I usually don’t get a lot of hands but, how many of your mothers wanted you to be salespeople when you grew up?” asked Mike Bosworth. After a few seconds and a raised hand, he went into his story of when he was a child and talked about how he didn’t want to go into sales.

“He has incorporated storytelling into selling products – with enviable results.”

“People buy things because they are in control and want to satisfy a need.”  by Beth Pickerill

See on www.indstate.edu