Great stories succeed because they are able to capture the imagination of large or important audiences.
…great stories are rarely aimed at everyone.
…great stories agree with our world view. – Seth Godin
Ken Jondahl‘s insight:
If a great story captures a large or important audience, how is it a great story is rarely aimed at everyone?
Read more: http://sethgodin.typepad.com/seths_blog/2006/04/ode_how_to_tell.html
See on Scoop.it – Social Media B2B Marketing