How to Tell a Great Story – Seth Godin

How to Tell a Great StoryGreat stories succeed because they are able to capture the imagination of large or important audiences.

 …great stories are rarely aimed at everyone.

 …great stories agree with our world view. – Seth Godin

Ken Jondahl‘s insight:

If a great story captures a large or important audience, how is it a great story is rarely aimed at everyone?

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