Cut the Clutter and Tell a Great Story

“From annoying pop-up ads to often completely irrelevant video pre-rolls, the clutter is causing consumers’ “BS meters,” as digital rock star Gary Vaynerchuk has called them, to become more sensitive and accurate than ever before.”

“So while the speed of technology is increasing, it’s interesting to note that one of the hottest trends in online marketing might just be the age-old art of story-telling.”

“What does this mean? To cut through the clutter, businesses need to stop annoying, and start telling stories.” – Lisa Ostrikoff

Read full article on The Gobe and Mail.

See on Scoop.itStory Selling

Ken Jondahl‘s insight:

The article focuses mostly on the visual marketing via web/ads/etc and is dead on in the conclusions. Now think about your sales people.

Are they really prepared to have conversations with customers which include great stories around your company, the people and how you help customers?

If not, the next time an annoying pop up ad hits you in the face. Think about how your customers feel when your sales person visits and goes on and on about the product features and benefits without a full understanding of the customers needs.

In sales we need to get to the point and tell a great story around the product usage.

It is not about it. It is all about how it is used.