The Psychological Power of Storytelling

“…the human brain has been on a slower evolutionary trajectory than the technology.”

“Stories are authentic human experiences. Stories leap frog the technology and bring us to the core of experience, as any good storyteller (transmedia or otherwise) knows.”

“There are several psychological reasons why stories are so powerful.

Pamela Rutledge, Ph.D.

Ken Jondahl‘s insight:

Based on how our brains are wired. Sales and marketing conversations need to be structured with the right stories to help the customer make sense out of how our products/services can help them achieve their needs.

Always remembering, the power of storytelling is not to persuade, it is to help the customer develop a vision of a better future.

Read about the many ways storytelling helps us connect with those we want to positively influence during the buy-sell cycle.

See on Scoop.itStory Selling